Planning a wedding or party is not just what you see on the beautiful photos you see at the end. It’s a process; it is months of hard work, back and forths, text messages, phone calls and emails.  It’s trust, it’s putting your confidence in someone foreign and it’s putting the care of something so special in another person’s hands.

But it’s also a new found friendship. We spend so much time together over so many months and when the last dance is danced and the last glass of champagne is drunk, there are the memories of an amazing experience together which is all I can ever hope for.

Here is what some of my past couples have had to say…


Our wedding consisted of a ceremony and reception in Perth followed by a party two days later in Margaret River with our friends. Alice planned both events with ease, creating the most beautiful wedding space, not once but twice! Alice’s kind, approachable demeanour put me at ease throughout the process and on the big days. It is very clear that she has a love and passion for what she does, and we cannot thank her enough!

Fiona & Nick

Absolutely incredible. Alice has such a passion for what she does and truly cares about her clients, we were able to relax and enjoy our big day, she really took care of us. I have only been able to describe our wedding as an absolute dream!


A massive thank you to the gorgeous Alice for helping me on my wedding day. She jumped in last minute to help out a stressed bride trying to pull together a small intimate wedding. She instantly took away all of my anxiety so that I could look forward to the day ahead. Alice helped spruce up a very tired looking reception venue with stunning furniture and decorations. It was more beautiful than I could possibly have hoped. She knew all of the vendors and coordinated styling which worked out perfectly. It was absolutely the best investment, and VERY reasonably priced. For all future events, I will not hesitate to get Alice involved! Worth every cents. Enjoy your upcoming event, stress free with Alice by your side!!


We hired Alice as our on-the-day coordinator for our wedding on 29 Dec 2019. Alice was on top of everything & we enjoyed the day knowing it was in safe hands. From the get go we knew events was in her blood and that if anything went wrong she’d get it sorted. Even small things like running out of soda, so she went to the shops, my veil got stuck just as I was about to walk down the aisle so she helped untangle me. Not afraid to shout nicely at people for a group drone shot either! She was there, but at the same time unobtrusive. Awesome service and some great recommendations too. Thank you Alice! Chris & Ginny xo

Where are you based?

I’m based in Perth, Western Australia but I’m happy to travel!  I’ll travel down south, up north & across the seas!

What do you actually do?

I am an event & wedding planner, a stylist & on the day coordinator.  I’ve worked in the industry for over 16 years so I have a lot of experience in lots of difference areas – this is great for you because you can pick and choose exactly what service suits you best!

I can help you from the very beginning, starting with venues & all the suppliers (amidst a disgusting amount of spreadsheets!), I can come in a little way down the line once you’ve organised the majority of suppliers & help you design & style your event with all those little detail you think you’re missing, e.g. stationary, florals, napkins, candles, plates, chairs, furniture etc. or lastly I can come in right at the end.

You’ve done all the hard work & you want to handball it off so you can relax. I do vendor meeting, site visits, time lines & run sheets, & then I’m there on the day (usually a 12-14 hour day!) from set up to pack down.

How would you describe your style?

I would describe my style as bold & colourful, mixing modern with the traditional. Someone once described me as New York modern – I quite liked that description!  While I love a good white wedding, nothing makes me happier than to pop a bit of colour in there!  I’d also say I’m a little bit traditional as well, although I do love to experiment. If you hadn’t noticed, I do love black…!

What is the difference between an event planner, event stylist & on the day coordinator?

An event planner does it all, an event stylist deals with creating a coherent aesthetic aka making it pretty & an on the day co-ordinator comes in 3-4 weeks before, you hand over the reigns & we do the rest for you including being there on the day from start to finish.

Depending on where you are in your planning journey, the best thing is to get in touch & we can chat about what it is you actually need!

How do I get started working with you?

The best way to start working with me is to go to the contact page and fill out the contact form here.  Otherwise, you can book a video chat with me here to get started and you are more than welcome to email me any design inspiration images at hello@aliceheydon.com. I love these; it really helps me get to know you.  Then we meet in person or over video to have a good old chat, and if you want to go ahead, you put down a 50% deposit.  Ultimately the brief comes from the client, & while I have my own personal style, I always try to make my style & your design ideas come together to create something super special.

Do you work with influencers?

Yes absolutely but I do not work for free.  I will absolutely help you to organise your event, but there must be a business to business contra arrangement to ensure we all get what we need out of the event.

What is the deposit to book your services?

I require 50% of the agreed fee to start any work, & the final balance 28 days prior to the event date. All prices are inclusive of GST.

Do you charge hourly, flat rate or a % of my overall budget?

I charge an overall flat fee so there should be no surprises. Although saying that unknown surprises sometimes rear their ugly head from time to time & this is charged by the hour on top. I charge $55 per hour, but of course this is cleared with my clients first.

What is your cancellation & refund policy?

Please note all deposit booking fees are non- refundable. If you need to change a date late in the game when everything’s been booked a $500 date change fee applies.

If you need to cancel completely, 6 – 12 months out incurs a 50% planning fee aka your booking fee, if 3-6 months out, 75% and within a 1-3 months, the full planning fee.

Please remember we’ve already spent a lot of time together organising everything, locking in venues & suppliers & I have kept that date available for you and you only. If you have to cancel so close to your date I could have given that date & time to another couple or client.  I hope you understand.


All cancellation charges above apply.

If the government has mandated a lock down and the wedding is forced to be postponed your transfer fee will not apply.

If however the government has mandated a lock down but weddings are allowed to go ahead even with smaller numbers and you choose to postpone, a transfer fee will still apply.

Why do I need an event planner?

We supply reputable trustworthy & reliable vendors, negotiate the best rates & discounts for you & coordinate all aspects of the event ultimately saving time, money & stress.  Using an event planner saves a lot of hassle & worry, & lets you enjoy the very event you’re looking forward to!

Thumbs up to us for making it look so easy but events don’t just magically happen by themselves. Oh no, it takes a lot of hours, emailing, negotiation, researching, mood boards, spreadsheets, driving & meetings to make sure everything comes together.