our signature process

I’m based in Perth, Western Australia but I’m happy to travel! I’ll travel down south, up north & across the seas!

I am an event & wedding planner, a stylist & on the day coordinator. I’ve worked in the industry for over 16 years so I have a lot of experience in lots of different areas – this is great for you because you can pick and choose exactly what service suits you best!
I can help you from the very beginning, starting with venues & all the suppliers (amidst a disgusting amount of spreadsheets!), I can come in a little way down the line once you’ve organised the majority of suppliers & help you design & style your event with all those little detail you think you’re missing, e.g. stationary, florals, napkins, candles, plates, chairs, furniture etc. or lastly I can come in right at the end.
You’ve done all the hard work & you want to handball it off so you can relax. I do vendor meeting, site visits, time lines & run sheets, & then I’m there on the day (usually a 12-14 hour day!) from set up to pack down.

My services fee is for my time and expertise. I do however have a small select number of styling items that I use all the time and come included if you decide to work with me. It does however depend on the style of your wedding or event as they may not be suitable. Saying that I use my glass hurricane vases at almost every wedding!
All other styling items come at their own cost and are on top of my fee e.g. florals, stationary, centerpieces, furniture.

My initial fee is for my services alone and are extra fees for any travel outside of the Perth area – these travel fees consist of accommodation, any travel expenses and fuel and range form $880 inc GST and upwards. This is normally because if I’m going down south or up north I will have to stay for a minimum of 3 days to coordinate and produce your wedding or event.

Absolutely unless I have anything personal planned well in advance so it is best to ask me early! Please be aware that travel fees or accommodation fees will mostly be higher if your wedding or event is down south on public holiday weekends, Christmas or NYE. My services fee however remains the same.

I would describe my style as bold & colorful, mixing modern with the traditional. Someone once described me as New York modern – I quite liked that description! While I love a good white wedding, nothing makes me happier than to pop a bit of color in there! I’d also say I’m a little bit traditional as well, although I do love to experiment. If you hadn’t noticed, I do love black…!

An event planner does it all, an event stylist deals with creating a coherent aesthetic aka making it pretty & an on the day coordinator comes in 3-4 weeks before, you hand over the reigns & we do the rest for you including being there on the day from start to finish.
Depending on where you are in your planning journey, the best thing is to get in touch & we can chat about what it is you actually need!

The best way to start working with me is to go to the contact page and fill out the contact form here. You are also more than welcome to email me any design inspiration images at hello@aliceheydon.com. I love these; it really helps me get to know you. Then we meet in person or over video to have a good old chat, and if you want to go ahead, you put down a 50% deposit of my fee. Ultimately the brief comes from the client, & while I have my own personal style, I always try to make my style & your design ideas come together to create something super special.

Yes absolutely but I do not work for free. I will absolutely help you to organize your event, but there must be a business to business contra arrangement to ensure we all get what we need out of the event.

I require 50% of the agreed fee to start any work, & the final balance 28 days prior to the event date. All prices are inclusive of GST.

I charge an overall flat fee so there should be no surprises. Although saying that unknown surprises sometimes rear their ugly head from time to time & this is charged by the hour on top. I charge $55 per hour, but of course this is cleared with my clients first.

Please note all deposit booking fees are non- refundable. If you need to change a date late in the game when everything’s been booked a $500 date change fee applies.
If you need to cancel completely, 6 – 12 months out incurs a 50% planning fee aka your booking fee, if 3-6 months out, 75% and within a 1-3 months, the full planning fee.
Please remember we’ve already spent a lot of time together organizing everything, locking in venues & suppliers & I have kept that date available for you and you only. If you have to cancel so close to your date I could have given that date & time to another couple or client. I hope you understand.

COVID-19 CLAUSE
All cancellation charges above apply.
If the government has mandated a lock down and the wedding is forced to be postponed your transfer fee will not apply.
If however the government has mandated a lock down but weddings are allowed to go ahead even with smaller numbers and you choose to postpone, a transfer fee will still apply.

We supply reputable trustworthy & reliable vendors, negotiate the best rates & discounts for you & coordinate all aspects of the event ultimately saving time, money & stress. Using an event planner saves a lot of hassle & worry, & lets you enjoy the very event you’re looking forward to!
Thumbs up to us for making it look so easy but events don’t just magically happen by themselves. Oh no, it takes a lot of hours, emailing, negotiation, researching, mood boards, spreadsheets, driving & meetings to make sure everything comes together.